Guest Lecture From IE School Of Human Sciences And Technology
On March 6th, Magister Manajemen FEB UI held a public lecture about “Digital Transformation and The New Techonology Revolution”. Professor Fernando Mateo, the Senior Director of Data Science & Technology in IE School of Human Sciences and Technology (HST), was the lecturer for this session.
Yeshika Alveria, M.Sc., as the Secretary of Program Studi Magister Manajemen welcomed Prof Mateo and the students with her opening remark. She also acted as the moderator of this public lecture. Doan Nguyen, the Associate Director of Postgraduate Programs at IE Business School, then welcomed to the stage to introduce IE Business School and the opportunities inside it. After that, Professor Mateo started to gave his lecture. He stressed that the world has always changing constantly, but the change now is happening in an incredible pace. The technology revolution has shaped a new kind of consumers behavior, not only the product that they want, but how they can acquire it. He further explained how a traditional company could successfully transform into a modern company in four steps: (1) ambitious mindset to digital transformation, (2) organization culture change, (2) data driven, and (4) implementing business model through internal and external ecosystems.
Prof. Mateo closed his lecture by stating technology is only the enabler for change. What matters is the people and the society. Technology is changing fast, but people changes slowly. For that reason, we have to improve our self to adapt to current and future challenges. (iofeb/RKF)